PPC is a paid advertising model where businesses pay a fee each time someone clicks on one of their ads. These ads are typically displayed at the top of search engine results pages or on other websites that have partnered with the ad platform.

The advantage of PPC is that it can generate immediate results and allow businesses to target specific keywords and demographics. However, the downside is that it can be expensive, particularly for highly competitive keywords, and it requires ongoing investment to maintain results.

PPC (Pay-Per-Click) is a digital marketing model where businesses pay a fee each time someone clicks on one of their ads. It is a popular advertising method because it allows businesses to target specific audiences and keywords, and it can generate immediate, measurable results. Here's how PPC works:

1. Step 1: Setting up a PPC campaign or contact our Essex PPC agency and have us get you started within 48 hours!
   The first step in running a PPC campaign is choosing an ad platform, such as Google Ads, Bing Ads, or Facebook Ads. Each platform has its own targeting options, ad formats, and bidding strategies. Once you've chosen a platform, you'll need to create an account and set up your campaign. This involves choosing your target audience, selecting keywords to target, setting your budget, and creating ad copy and visuals.
2. Step 2: Bidding on keywords
   Once your campaign is set up, you'll need to bid on the keywords you want to target. This involves setting a maximum bid for each keyword, which is the highest amount you're willing to pay each time someone clicks on your ad. The ad platform will then use a real-time auction to determine which ads will be displayed for each search query, taking into account factors such as bid amount, ad relevance, and landing page experience. As a general rule of thumb, our team in the Essex PPC agency will run a detailed keyword report to find the most cost effective and highly converting keywords to get started.
3. Step 3: Creating ad copy and visuals
   Your ad copy and visuals are what will entice people to click on your ads. this is all included within the scopes of work when selecting a PPC with our Essex PPC Ads Management You'll need to create compelling headlines, descriptions, and calls-to-action that clearly communicate the benefits of your product or service. You'll also need to choose images or videos that are eye-catching and relevant to your target audience.
4. Step 4: Optimizing your campaign
   Once your campaign is up and running, you'll need to monitor its performance and make adjustments as needed. This involves analyzing metrics such as click-through rates, conversion rates, and cost-per-click, and making changes to your targeting, bidding, and ad copy to improve performance. Over time, you'll be able to refine your campaign to generate the best possible results.

SEO, on the other hand, is the process of optimizing a website to rank higher in organic search results. This is done through a combination of on-page optimization (such as optimizing page titles, meta descriptions, and content) and off-page optimization (such as building high-quality backlinks). The advantage of SEO is that it can generate long-term, sustainable results and is typically more cost-effective than PPC in the long run. However, it can take time to see results, particularly for competitive keywords, and it requires ongoing effort to maintain rankings.

Here's how SEO works:

1. Step 1: Keyword research
   Again, this is included with all of our Essex SEO Packages The first step in SEO is conducting keyword research to identify the keywords and phrases that your target audience is searching for. This involves using tools like Google Keyword Planner to find high-traffic, low-competition keywords that are relevant to your business.
2. Step 2: On-page optimization
   Once you've identified your target keywords, you'll need to optimize your website's content to include those keywords in strategic places. This includes optimizing page titles, meta descriptions, headings, and body text to make them more relevant to your target keywords. You'll also need to ensure that your website is mobile-friendly, has fast load times, and is easy to navigate. depending on the SEO package you opt for, some of our Essex SEO packages include this level of optimisation.
3. Step 3: Off-page optimization
   In addition to on-page optimization, SEO also involves building high-quality backlinks from other websites. Backlinks are links from other websites that point to your website, and they are a signal of authority and relevance to search engines. Building backlinks involves creating high-quality content that other websites will want to link to, as well as reaching out to other website owners and asking them to link to your content.
4. Step 4: Monitoring and optimization
   Once your website is optimized, you'll need to monitor its performance and make adjustments as needed. This involves analyzing metrics like organic traffic, bounce rate, and time on site, and making changes to your content and backlink strategy to improve performance. Over time, you'll be able to refine your SEO strategy to generate the best possible results.

In summary, while both PPC and SEO can be effective strategies for driving traffic to your website, they are fundamentally different approaches. PPC is a paid advertising model that generates immediate results but requires ongoing investment, while SEO is a long-term optimization process that can generate sustainable results but requires ongoing effort. The best approach for your business will depend on your goals, budget, and the competitive landscape of your industry.

Firstly, let's define what dynamic retargeting ads are. These ads are created by using dynamic ad templates that pull in information from a website's product feed. This information includes product images, descriptions, and prices. When someone visits a website and browses a product page, a cookie is placed on their browser. This cookie allows the website to track their browsing behavior and serve them personalized ads based on their interests and previous interactions with the website.

Now, let's dive into how dynamic retargeting ads work. When someone visits a website and browses a product page, a cookie is placed on their browser. This cookie allows the website to track their browsing behavior and serve them personalized ads based on their interests and previous interactions with the website. For example, if someone browses a product page for a pair of shoes but doesn't make a purchase, they may see an ad for those same shoes in their Facebook feed later that day. This ad will include the product image, description, and price, all pulled from the website's product feed.

Finally, let's discuss the benefits of using dynamic retargeting ads. First and foremost, these ads are incredibly effective at driving conversions. By serving personalized ads to people who have already shown an interest in a product, advertisers can increase the likelihood of a purchase. Additionally, dynamic retargeting ads are cost-effective. Because they're targeted to a specific audience, advertisers can spend their budget more efficiently and get a higher return on investment.

In conclusion, dynamic retargeting ads are a powerful tool in the world of digital marketing.

By using dynamic ad templates and tracking browsing behavior, advertisers can serve personalized ads to people who have previously interacted with their website or social media channels. These ads are effective at driving conversions and cost-effective for advertisers. If you're not already using dynamic retargeting ads as part of your digital marketing strategy, now is the time to start.

What are Dynamic Retargeting Ads?

Dynamic retargeting ads are a type of ad that can be customized to a specific user's interests. They're usually used for e-commerce sites, but can also be used by other businesses to target potential customers who have visited their site before. Dynamic retargeting ads work by using cookies and other data points to track visitors' behavior on your website, then serving them with relevant ads based on what they've seen or done in the past.
For example: if someone visits your site looking at shirts but doesn't buy anything yet (or even leave their email address), you could serve them an ad later when they visit another website saying "Hey! Remember those cool shirts? Check out our new collection!"

Creating a Dynamic Retargeting Campaign

• Set up a dynamic ad template.
• Create a product feed.
• Place a cookie on the browser.
• Get in touch with the Chelmsford PPC Agency!

Optimizing Your Dynamic Retargeting Campaign

Now that you have a dynamic retargeting campaign up and running, it's time to optimize your results. Here are some tips for optimizing your dynamic retargeting campaign:

• Set a budget. You can set budgets for each ad group or by device type (mobile vs desktop). This will help ensure that you're not spending too much money on one type of device over another. As a renowned Chelmsford PPC Agency we can help and gudie you through budgets and bids to maximise the ROI
• Track performance. This is standard with our PPC packages, our Chelmsford Google Management provide reports as much as weekly or monthly. Use Google Analytics or Facebook Pixel tracking to see which ads are performing best and where they're being viewed most often so that you can make adjustments accordingly in future campaigns.
• Analyze results regularly after launching new ads or changing bids or targeting options; this will help identify trends in how people respond best when exposed to certain types of messaging over others

If you're running a pay-per-click (PPC) campaign, you know that every click counts. You want to make sure that the clicks you're paying for are from people who are actually interested in what you're offering. One way to help ensure this is by using negative keyword lists.

Negative keyword lists are a type of keyword list that tells search engines which keywords you don't want your ads to show up for. For example, if you're selling luxury watches, you might add "cheap" and "affordable" to your negative keyword list. This will prevent your ads from showing up when people search for phrases like "cheap luxury watches" or "affordable luxury watches."

By using negative keyword lists, you can save money on your PPC campaigns by not wasting clicks on people who aren't interested in what you're offering. Here are some tips for creating effective negative keyword lists:

1. Review your search terms report: Take a look at the search terms that people are using to find your ads. If you notice any irrelevant or unqualified terms, add them to your negative keyword list.
2. Consider your target audience: At our Chelmsford PPC Agency audience target comes straight of the back of looking at your Keywords. Think about who your target audience is and what they might be searching for. If you're selling high-end products, you might want to add words like "bargain" and "discount" to your negative keyword list.
3. Use broad match modifiers: Broad match keywords can sometimes trigger your ads to show up for irrelevant searches. By using broad match modifiers, such as a plus sign (+), you can tell search engines to only show your ads for specific variations of the keyword.
4. Keep updating your list: As a general rule, our Chelmsford PPC Agency would carry our search term removal two-three times a week. As your campaign continues, keep an eye on your search terms report and add any new irrelevant keywords to your negative keyword list.

In summary, negative keyword lists can be a valuable tool for optimizing your PPC campaigns and saving you money on clicks. By reviewing your search terms report, considering your target audience, using broad match modifiers, and keeping your list up to date, you can ensure that your ads are only showing up for the most relevant searches.

By taking the time to create an accurate negative keyword list, you can save money and improve the user experience for your customers. With these tips in mind, you’ll be well on your way to creating a highly effective negative keyword list for your PPC campaigns!

We all know, when it comes down to business you need traffic now, depending on your business type this could mean online traffice or store visits. Local PPC means getting customers to view or order from your store. If you're a business owner, you know how important it is to get more foot traffic to your store or location regardless of the amount of locations you have. And while there are many marketing strategies to consider, one of the most effective is local PPC advertising.

What is Local PPC?

Local PPC (Pay Per Click) is an online advertising strategy that allows you to target people in your local area who are searching for your products or services. this is not limited to one campaign type, it could be search or shopping but its about creating an audience within these campaigns, for example if your in essex we can exclude all locations but essex etc. When someone searches for a keyword related to your business, your ad will appear at the top of the search results page, driving more traffic to your website or location.

Why Local PPC?

There are several benefits to using local PPC advertising for your business:

1. Targeted Advertising: So our Colchester PPC Agency will build campaigns to target people in your specific geographic area, ensuring that your ads are seen by the right people.
2. Cost-Effective: Unlike traditional advertising methods, you only pay when someone clicks on your ad, making it a cost-effective option for small businesses.
3. Increased Visibility: Local PPC puts your business at the top of the search results page, making it more visible to potential customers. When you sign up with our Colchester PPC Agency all these options can be discussed.
4. Measurable Results: With local PPC, you can track the performance of your ads and make adjustments as needed to improve your results. Sounds like too much work or, outside of your scope, 

How to Get Started with Local PPC

Getting started with local PPC advertising is easy. Here are the steps to follow:

1. Set up a Google Ads account.
2. Choose your keywords and create your ad.
3. Set your targeting options to focus on your local area.
4. Set your budget and bid for ad placement.
5. Launch your ad and monitor your results.
6. Contact our Colchester PPC Agency For Help.

Tips for Success with Local PPC

To get the most out of your local PPC advertising, consider these tips:

1. Use location-specific keywords in your ads.
2. Create compelling ad copy that speaks to your local audience.
3. Include a call to action in your ad, encouraging people to visit your store or location.
4. Monitor your results and make adjustments as needed to improve your performance.

In Conclusion

Local PPC advertising is a powerful tool for driving more foot traffic to your business. By targeting people in your local area and creating compelling ads, you can increase your visibility and attract more customers to your store or location. So, if you're looking for a cost-effective and measurable way to grow your business, consider local PPC advertising today!

PPC tips to get you started:

1. Use attention-grabbing headlines: As a leading Colchester Google Ads Management Company, we know your headline is the first thing people will see when they come across your ad. Make sure it's catchy, relevant, and speaks directly to your target audience's pain points or desires. Use power words, numbers, and emotional triggers to make your headline stand out. These combination of factors are all elements our PPC team consider when starting your Ad Copy.
2. Focus on benefits, not features: Your ad copy should highlight the benefits of your product or service, not just its features. People are more interested in what your product or service can do for them, not just what it is. So, make sure you're highlighting the value proposition of your offering and how it can solve your target audience's problems. Remember you want to draw those clicks to your website. Our PPC Management in Colchester is all about  doing exactly that so Ad copy shouldnt be rushed.
3. Use high-quality images: The visual aspect of your ad is as important as the copy. Use high-quality images that are relevant to your offering and that appeal to your target audience. Avoid using stock photos or generic images that don't add anything to your message.
4. Test different ad formats: Experiment with different ad formats, such as text ads, image ads, or video ads, to see which ones perform better for your target audience. You might find that certain formats work better for certain campaigns or products. One of the key factors to advertising on Google is your willingness to experiment, in general our Colchester PPC agency will run a small test campaign alongside your main campaign.
5. Optimize your landing page: Once someone clicks on your ad, they should be taken to a landing page that is relevant to the ad they clicked on. Make sure your landing page is optimized for conversions, with a clear call-to-action and a user-friendly design.

By applying these tips, you can increase the number of clicks on your PPC ads and improve your overall campaign performance. Remember to test and iterate your approach, and always keep your target audience's needs and preferences in mind.

Again we can not stress the importance of the landing page!

Landing Page Insights

Your landing page is one of the most important elements of your digital marketing strategy. It's the first page that your potential customers will see after clicking on an ad or search result, and it's where you have the opportunity to convert them into leads or customers. However, creating an effective landing page is not an easy task. Here are some tips on how to improve your landing page and boost your conversion rates:

1. Clear and concise messaging: Your landing page should have a clear and concise message that communicates the value proposition of your product or service. Avoid using jargon or technical language that may confuse your audience. Use simple and direct language to convey your message. Depending on the PPC package you choose, our in house Colchester PPC Services do audit and advise of changes that will boost your landing page. For a more in-depth re-write etc it may be worth looking at our Chelmsford SEO services.
2. Strong call-to-action: Your landing page should have a clear and compelling call-to-action (CTA) that encourages visitors to take action. Make sure your CTA button is prominently displayed and uses persuasive language that motivates visitors to take action.
3. User-friendly design: Your landing page should be designed with the user in mind. Make sure it's easy to navigate and understand. Use a clean and simple design that highlights the most important elements of your page.
4. Mobile responsiveness: More and more people are accessing the internet through their mobile devices. Your landing page should be optimized for mobile devices to ensure a seamless user experience. Make sure your page is easy to navigate on small screens and loads quickly on mobile devices. We find within our PPC agency in Colchester that around 60-80% of all traffic comes from mobile devices so it is incredibly important that you have an adaptive mobile design so that it is user friendly.
5. Social proof: Use social proof to build trust with your audience. Include customer testimonials or reviews on your landing page to show that your product or service is trusted by others. This can help to alleviate any doubts or concerns that potential customers may have.
6. A/B testing: Finally, test different versions of your landing page to see which one performs better. Use A/B testing to compare different headlines, CTAs, designs, and other elements to see which ones generate the best results.

By following these tips, you can create an effective landing page that converts more visitors into leads or customers. Remember to keep testing and iterating your approach to find the best combination of elements for your target audience.

What is the importance of Keywords to an SEO Agency?

SEO agency keywords are the words and phrases that people use to search for your business, product, or service on search engines like Google. When people type in a query, Google uses algorithms to determine the most relevant results to show them. One of the main factors in this determination is the presence and relevance of keywords on a website.

How do SEO agencies choose keywords?

Choosing the right keywords is essential to the success of an SEO campaign. Here are some tips on how to choose the best keywords for your business:

1. Understand your audience: To choose the right keywords, you need to understand your target audience. What are their interests, needs, and pain points? What words and phrases do they use to search for your products or services? These are very important elements our Chelmsford SEO Agency considers.
2. Research your competition: Look at what your competitors are doing. What keywords are they targeting? Are there any gaps in the market that you can exploit? Our Essex SEO Agency will look at Long tail keywords for these gaps.
3. Use keyword research tools: There are many online tools that can help you find the right keywords for your business. Google's Keyword Planner is a great place to start and is one of many tools our Chelmsford SEO Agency uses.
4. Consider long-tail keywords: Long-tail keywords are longer, more specific phrases that are less competitive but often have higher conversion rates.

How do agencies use keywords effectively?

Once you have chosen your keywords, it's essential to use them effectively. Here are some tips on how to do that:

1. Use keywords in your content: Make sure your keywords appear in your content, including your titles, headings, and body text.
2. Use keywords in your meta tags: Include your keywords in your meta tags, including your title tag and meta description.
3. Our Chelmsford SEO Agency Use keywords in your URL: Use your keywords in your URL to make it more relevant to search engines.
4. Don't overuse keywords: Keyword stuffing is a black hat SEO technique that can result in penalties from search engines. Use your keywords naturally and in context.

Conclusion

In conclusion, SEO agency keywords are a critical component of any successful SEO strategy. By understanding your audience, researching your competition, and using keywords effectively, you can improve your website's search engine rankings and drive more traffic to your business.

Hiring an SEO agency can be a daunting task. With so many options available, it can be difficult to know which one is right for your business. However, if you want to increase your online visibility, drive traffic to your website, and generate more leads and sales, hiring an SEO agency is a must. In this blog post, we will explore the benefits of hiring an SEO agency and provide tips for choosing the right one for your business. The benefits of hiring an SEO agency are numerous. They can help you improve your online presence, drive traffic to your website and generate more leads and sales for your business. If you want to outrank your competitors and become a top search result on Google, consider hiring an SEO agency to help you with this important task.

Benefits of Hiring an SEO Agency

1. Expertise: SEO is a complex and ever-changing field. By hiring an Essex SEO agency, you gain access to a team of experts who have years of experience and a deep understanding of the latest trends and best practices.
2. Time Savings: SEO is a time-consuming process that requires a lot of research, planning, and execution. By outsourcing your SEO to an agency, you can free up your time and focus on other aspects of your business.
3. Cost-Effective: While it may seem counterintuitive, hiring a Chelmsford SEO agency can actually save you money in the long run. A good agency will be able to optimize your website and content to generate more traffic and leads, ultimately increasing your revenue.

• Results-Driven: An SEO agencies are focused on delivering results. They will work with you to set goals and develop a strategy to achieve them. They will also provide regular reports and updates to track progress and adjust the strategy as needed. Accurate: A good SEO agency will have the knowledge and experience to make sure that you are using the most effective keywords and phrases. They will also ensure that your website is optimized for mobile devices, which is essential in today’s digital world.

Tips for Choosing the Right SEO Agency

1. Look for experience: Look for a Chelmsford SEO agency with a proven track record of success in your industry. Ask for case studies and references to ensure that they have the expertise to deliver results.
2. Ask about their process: A good SEO agency will have a clearly defined process for optimizing your website and content. Ask about their approach to keyword research, on-page optimization, link building, and content creation.
3. Communication: Communication is key when working with a Chelmsford SEO agency. Look for an agency that is responsive and transparent, and provides regular updates and reports on progress.
4. Pricing: While pricing should not be the only factor in your decision, it is important to understand the agency's pricing structure and ensure that it aligns with your budget.

In conclusion, hiring an SEO agency can be a smart investment for your business. By working with a team of experts, you can increase your online visibility, drive more traffic to your website, and generate more leads and sales.

When choosing an agency, look for experience, a clear process, good communication, and pricing that fits your budget. With the right agency, you can achieve your SEO goals and take your business to the next level.

• Looking for a reliable SEO agency in Chelmsford? Look no further than Our Chelmsford SEO Agency!

We are a team of experienced and skilled SEO professionals dedicated to helping businesses in Chelmsford and beyond improve their online presence, increase their visibility, and drive more traffic to their website. With a proven track record of success, we have helped numerous businesses across various industries achieve their online marketing goals.

• At Our Chelmsford SEO Agency, we understand that every business is unique, and therefore, we offer customized SEO services tailored to meet the specific needs and goals of each client. Whether you are looking to improve your local SEO, increase your organic search traffic, or boost your website's ranking on search engine results pages, we have the expertise and tools to help you achieve your objectives.

• Our services include keyword research and analysis, on-page optimization, off-page optimization, content creation, link building, social media marketing, and more. We use the latest SEO techniques and strategies to deliver measurable results that drive real business growth.

• What sets us apart from other SEO agencies in Chelmsford is our commitment to providing exceptional customer service. We pride ourselves on our transparent and collaborative approach, and we work closely with our clients to ensure that their SEO campaigns are aligned with their business objectives and goals.

If you are looking for a reliable SEO agency in Chelmsford that can help you achieve your online marketing goals, look no further than Our Chelmsford SEO Agency. Contact us today to learn more about our services and how we can help your business grow online!

• In today's digital age, online advertising has become an essential part of any business's marketing strategy. Pay-per-click (PPC) advertising is one of the most effective ways to reach your target audience and generate leads. However, managing a PPC campaign can be time-consuming and challenging, especially if you are not familiar with the intricacies of online advertising. 

That is where our PPC Agency Maldon comes in.

1. PPC Agency Maldon is a team of experienced PPC experts who specialize in creating and managing effective PPC campaigns for businesses of all sizes. They take a data-driven approach to PPC advertising, utilizing the latest tools and techniques to ensure that your campaigns are optimized for success.

Their services include keyword research, ad creation, campaign setup, ongoing management, and reporting. They work closely with their clients to understand their business goals and target audience, ensuring that their campaigns are tailored to their specific needs.

• One of the key benefits of working with PPC Agency Maldon is their focus on transparency. They provide their clients with detailed reports on their campaign's performance, including metrics such as click-through rates, conversion rates, and cost per acquisition. This allows their clients to see exactly how their advertising dollars are being spent and the results they are getting.

• Another advantage of working with our Maldon PPC Agency is their commitment to continuous improvement. They constantly monitor and optimize their clients' campaigns, making adjustments to keywords, ad copy, and targeting to ensure that they are delivering the best possible results.

Conclusion

• If you are looking for a reliable and effective PPC agency to help you with your online advertising, look no further than our PPC Agency Maldon. With their expertise and commitment to success, they can help you reach your target audience, generate leads, and grow your business. Contact them today to learn more about their services and how they can help you achieve your marketing goals.

Importance Of Long Tail Keywords

• The market has changed for how us as Advertising Agency in Essex can rank your website. Whilst we can rank you for any keyword, the more generic keywords take a lot longer due to the large volume of content available online.
• This is where a mixture of short keywords and long tail keywords come in to play wether you opt for one of our PPC Packages or SEO Packages, these are implemented site wide for our clients.

In the early days of search engines, people used short, generic keywords to find what they were looking for on the internet. However, with the growth of the internet and the increasing amount of content available, it has become more challenging to rank high for these generic keywords. This is where long tail keywords come in. Long tail keywords are more specific phrases that people use to search for something online. Examples include:

• instead of searching for "shoes," someone might search for "black leather boots for women." Long tail keywords are often used by people who know exactly what they are looking for and are closer to making a purchase. 
• Your Keyword Is White Trainers. A long Tail keyword would be Buy White Trainers Online, Where Can I Buy White Trainers etc.
• Long Tail Keywords are used in both SEO And PPC. Our Chelmsford SEO Agency use long tail keywords for on-site optimisations including blog writing to rank for additional keywords. Our Colchester PPC Agency will use these to find my customers on elements such as Search Ads in google.

How Long Tail Keywords Can Rank Me Higher

Using long tail keywords in your content can help you rank higher in search engine results pages (SERPs). This is because they are less competitive than short, generic keywords. When you use long tail keywords in your content, you are targeting a specific audience, and this can help you attract the right kind of traffic to your website.

In addition to helping you rank higher in SERPs, long tail keywords can also help you understand your audience better. By using long tail keywords, you can see what people are searching for and what kind of content they are interested in. This can help you create more targeted and relevant content that will resonate with your audience.

Conclusion

In conclusion, long tail keywords have many benefits:

• Achieving a higher rank more quickly for less exact keywords. our Colchester PPC agency can guide you on this when setting up your Search Campaigns.
• Expanding your audience. You should never limit the amount of new customers or clients you pull in. With the use of our Chelmsford SEO services we will explore thousands of keywords to determine the most profitable ones for you.
• Long tail keywords can offer a more specific search, whilst it may be less clicks then short and direct keywords, it can still offer a better conversion rate as these searches are more specific.

You can rank higher in SERPs, attract the right kind of traffic to your website, and understand your audience better. So, the next time you create content, make sure to use long tail keywords to optimize your conten

What are Header Tags?

Header tags are HTML elements that are used to define headings and subheadings on a webpage. They are denoted by the H1, H2, H3, H4, H5, and H6 tags. The H1 tag is typically reserved for the main heading of a page, while the H2-H6 tags are used for subheadings and other levels of hierarchy. Header tags can be used for all types of product pages from infomration pahges to products and blogs.

• Our SEO Agency Chelmsford tend to go through a site on any audit and will look for these as this information shows the importance and relevance of your page to your target audience.

Why are Header Tags Important?

Header tags hold importance for many reasons. Mainly they aid in providing your data with structure. The same way you see Ads in google, these are structured with Headlines, Short Description and long description. These elements are similar to that of Headers

• Our Chelmsford SEO Agency alongside our Essex PPC Agency work together to try and bare similarities between ads and web page headers as we belive it can increase Ad Rank.
• An important face to remeber is what you do on your website, has a direct impact on Ads and how google treats your ads such as ad position and cost per click,

Second, header tags are important for SEO (search engine optimization). Search engines such as Google rely on header tags to understand the intent of your content, and the importance of the content, they can then ensure the right person searching is finding the right information. By implementing header tags you can essentially increase your SERP and getting ahead of competition.

Best Practices for Using Header Tags

Now it can be seen that people think, due to the importance of Tags that they take this as an opportunity to Keyword spam their content in Tags but this will not have a positive effect on Google Page rank. seeing this they can then decide to either skip your content or penalise it. So be smart with these headings. carry out keyword research and look for long tail keywords for which you can then include in your headers.

• For more guidance, our Chelmsford SEO Agency provide this service as part of our Essex SEO Packages.

1. Each page should have just one H1 tag. This is the heading of the page and should bare the most relevance to your content. .
2. Although it may seem obvious, header tags should be used in numerical order, and keyword order. Use your most broad keyword in your H1, then less broad in H2 etc. For example H2 tags should be use as sub headings to your content, the same as the way this blog has been laid out. 
3. Use header tags to structure content. Header tags need to create structure that is easy to read and makes sense, if it doesnt Google are not going to praise your content as they should. 
4. Use descriptive text for header tags. Your header tags should be descriptive and should accurately reflect the content that follows as mentioned before this is were long tail keywords are very handy.  This will help both readers and search engines to understand the content of your page.

Conclusion

In conclusion, The use of header tags are very important to all websites and are a core element of optimisations of our Chelmsford SEO Agency, By using header tags as described above, you will have easy to read content, and provide Google structured data. Remember to follow best practices and use header tags strategically to get the most out of them. Feel free to reach out to our team or check our SEO Packages for any further help.

Google Keyword Planner is a free tool that helps you find out what people are searching for online. You can use it to:

• Find new keyword ideas and improve your search campaigns.
• Get more traffic from Google by targeting long-tail keywords that are more specific than broad terms like "cars" or "food."
  This article will explain how to use the planner effectively, so you can take advantage of its many features!

How to Use Google Keyword Planner

To use Google Keyword Planner, you'll need to sign up for an account. If you already have a Gmail account or are using another Google service, such as AdWords or Analytics, then it's easy to set up a new project.
Once signed in, click on "create new project" at the top right of your screen:
You'll be taken through some basic steps to set up your campaign and then asked to enter some details about it (the name of your business/brand):
Next comes setting up keywords by clicking on "keywords" from within any given project:
Once there, enter all relevant keywords into their respective boxes and press enter when finished with each one so that they appear in green below their respective column headers; this will allow them later filter out irrelevant results from being displayed during research activities later on down the line!

Using Keyword Planner to Optimize Your Content

The first thing you should do is choose the right keywords. This means finding the words that your target audience uses when they search for information on a given topic. You can do this by using Google Keyword Planner, which provides an estimate of how many people are searching for a particular keyword and how much competition there is for it.
Using Keyword Planner to Optimize Your Content
Google's Keyword Planner tool makes it easy to find out which keywords will bring in the most traffic for your site or blog post, but many marketers don't take full advantage of its capabilities because they don't know how to use them effectively. In this post, we'll cover some tips for using Google's keyword research tools so that you can optimize your content and get better results from your SEO efforts!

Tips for Using Google Keyword Planner

• Using negative keywords: This is a great way to narrow down your search and make sure you're getting the right results. For example, if you want to target people who are interested in running, but not walking or jogging, then adding "walking" or "jogging" as a negative keyword will help ensure that people who are looking for those activities won't be included in your targeting.
• Using keyword filters: If there are certain words or phrases that aren't relevant for the topic of your content (for example, if you're writing about how to grow tomatoes), then adding them as filters will help prevent them from showing up in Keyword Planner's results pages when searching for other terms related to gardening.
• Using the keyword overview report: This feature shows how many searches each month occur for any given term; this can give insight into whether there's enough demand out there for what it is that you have written about if not, re-write it or consider keeping it as trends change so do keywords. Reach out to our Colchester PPC Agency for further guidance.

Benefits of Using Google Keyword Planner

• Improving your SEO. This is part of our SEO Packages
• Targeting the right audience
• Increasing visibility for your content through Ad copy which can be found on all SEO Packages
• Improving content relevance

Common Mistakes to Avoid

• Not researching the right keywords: It's important to know what your target audience is searching for, so you can create content that addresses their needs. We strive to carry out dedicated keyword plamnning. As well as using googles tools, our Chelmsford PPC agency uses internal software to better break down these keywords.
• Not setting up a campaign: Before you start using Google Keyword Planner, make sure you have set up an AdWords account and added payment information. This will allow you to track how many clicks each keyword generates over time, which is essential for optimizing your site's performance (and making more money!). The main factor of any successful campaign is to proprly structure your keywords in to a campaign. Our Essex PPC Agency priorities this when creating your campaigns.
• Understanding keyword difficulty: When setting up campaigns in Google Keyword Planner, it's important not only to choose relevant keywords but also ones that are easy for people searching online--otherwise known as "difficulty." If there aren't enough searches happening on these terms, then there won't be any traffic coming through them either!

Best Practices for Using Google Keyword Planner

The Google Keyword Planner is one of the most powerful tools in your arsenal as a content marketer. It's also one of the easiest to use, and it can help you optimize your content in a variety of ways. But there are some best practices that will help you get the most out of this tool and make sure that you're putting out great content that people actually want to read!
First off: do thorough keyword research. This means understanding what keywords people are searching for, how many searches they get per month (the "search volume"), how difficult it would be for someone else to rank for those same terms (the "keyword difficulty"), and which ones might work well together or stand alone as unique topics within your niche area.
Next up: set up an effective keyword strategy based on these findings so that every piece of content has at least one targeted keyword or phrase in its title tag (and preferably more than one). This will help ensure that each article gets found by people searching for something specific related directly back into their interests rather than just getting lost among millions upon millions upon millions...well...you get my point!

Conclusion

You can use Google Keyword Planner to get a better understanding of the difficulty of your target keywords, and set up an effective keyword strategy.
Keyword research is an important part of any SEO campaign, but it can be difficult to know where to start or how much time you need to spend on it.
Google Keyword Planner is an invaluable tool for content optimization because it allows you to see which keywords have the highest search volume for your industry, as well as their estimated CPCs (cost per click). This data helps content marketers decide which topics are worth writing about based on their potential ROI--and what topics are better left alone altogether!

Resources

Google Keyword Planner Tutorials
Google has provided a number of tutorials for using the Keyword Planner tool, including:

• How to Use Google Keyword Planner (https://support.google.com/adwords/answer/3047255?hl=en)
• How to Optimize Your Landing Pages for Google Ads (https://support.google.com/adwords/answer/3047254?hl=en)
  SEO Best Practices and Tips
• Shoogles Blog, our blogs created by our inhouse copy writer. For a service similar to this we would recommned our Essex SEO Packages.

Cost per click (CPC) is the amount you pay for each time someone clicks on your ad. Advertisers set their own maximum CPC, and Google will automatically adjust the bid amount up or down to meet that maximum.
If you've ever used Google AdWords or any other online advertising platform, then you're probably familiar with how this works: when someone searches for something related to what you offer, they see your ads in their search results. If they click on one of those ads--and only if they click on it--you'll pay a certain amount per click (CPC).

How to Calculate CPC

To calculate your cost per click, you need to know:

• The amount of money you paid for each click (CPC) With our Colchester PPC Agency our job is to ensure we get this as low as possible but this is done by great Ad Copy and great SEO using our SEO Packages. it is all about relevance and Ad Rank to get your costs down with Google Ads.
• How many times your ad was clicked on (CTR)
  The formula for calculating CPC is:
  CPC = Cost per Click / Impressions

Why Use CPC?

CPC is a great way to maximize your ad spend and get the most out of your budget. Here are some advantages:

• You can target specific types of customers and demographics. For example, if you want to reach people who live in Chelmsford, you can use CPC bidding to make sure that only those ads appear when someone searches for "Chelmsford."
• It allows you to set different bids based on factors like time of day or day of week. If there's more competition during rush hour (when everyone's looking for parking), then maybe it makes sense for your bid to increase during those hours so that people see your ads more often than they would otherwise--and hopefully click them! There are many variables when it comes to big adjustments and we manage these all in house at our Witham PPC Agency.

Choosing the Right Platform for CPC

There are a number of platforms that allow you to manage your CPC campaigns. Here's an overview of some of the most popular:

• Google AdWords
• Facebook Ads
• Twitter Ads
  When deciding on which platform is right for you, there are several factors to consider. First, think about your budget and how much money you want to spend on each click. Next, consider what kind of results you expect from your campaign--do you want clicks or conversions? And finally, think about how much time it will take for someone at your company or ppc agency (like me) to manage all aspects of the campaign--from creating ads through managing budgets and reporting results back up through all levels within your organization. As a leading Maldon PPC Agency we strongly recommend starting on Google unless your product is aimed at GenZ to present.

CPC Best Practices

• Maximize your ROI: The most important thing to remember when setting up your CPC campaign is that you're paying for clicks, not impressions. That means it's absolutely essential that you optimize your landing page and ad copy so that visitors convert into leads or customers.
• Optimize for conversions: It's also important to make sure that each click has a positive impact on the bottom line--and that starts with ensuring the landing page is optimized for conversion. When creating an ad, think about how much time users will spend reading it before deciding if they want more information or not; if there are too many words or images in an ad (or both), people may just skip over them without clicking through at all!

Measuring the Effectiveness of CPC

• Measuring the effectiveness of CPC is a crucial part of any online marketing campaign.
• There are a number of tools that can help you track and analyze your performance, including Google Analytics and Facebook Insights. Typically our Essex PPC Agency will measure using a mixture of metrics rather then just one, this gives a clear indication of the direction your campaigns are haeading.
• Before diving into the data, it's important to understand what key performance indicators (KPIs) are most important for your business so that you can focus on those metrics when analyzing data from various sources. For example, if one of your KPIs is "conversion rate"--the percentage of visitors who purchase something after visiting your site--then a high conversion rate would be good news because it means more people are buying from you or signing up for email updates than before! However, if another KPI was "average order value"--how much each customer spends per order on average--then this might not be as good news since higher averages could indicate lower margins due to discounts given during sales events rather than increased sales volume overall."

CPC vs. Other Online Advertising Models

Before we get into the details of cost per click and how it works, let's take a look at some of the other online advertising models.

• Cost per impression (CPM): This model is similar to CPC in that you are charged for every time your ad is shown. However, CPM charges you based on impressions rather than clicks. The more times your ad appears in front of people's eyes, the more expensive it becomes--but this can be advantageous if you have an audience that isn't likely to click through right away but may be interested later on down the line.
• Pay-per-action: In this model, advertisers pay only when they receive a specific action from visitors who clicked or viewed their ads (e.g., signing up for email updates). This type of advertising is generally used by businesses looking for leads or sales rather than immediate conversions because they need data before they know whether someone actually bought something after seeing their ads online."

Common Mistakes to Avoid with CPC

• Not setting a budget.
• Not tracking the performance of your ads.
• Not testing different ad creative or targeting options to find what works best for your business.
• Not hiring the best ppc agency in essex

Conclusion

This is a summary of the key points in this guide:

• Cost per click (CPC) is the amount you pay for each click on your ad. It's calculated by dividing your total ad cost by the number of clicks received.
• The higher your CPC, the more likely it is that people will click on your ads and visit your website or app. However, if you set too high of a bid price and don't get enough conversions from those clicks, then this strategy won't work well for you.
• If you're new to PPC advertising or just want to learn more about how it works before diving in headfirst with paid search campaigns, consider running some free trials with Google AdWords Express or Bing Ads Express--these tools allow businesses with limited budgets to manage their ads without having any experience managing campaigns themselves!

• This is our area! We build search campaigns for almost all of our clients apart from those who opt for just shopping campaigns.
• Our Chelmsford PPC Agency view a search campaign as a group of ads that run on one or more Google Search Network Sites. This means that when someone searches for something like "best restaurants in Chelmsford," your ad can show up in their search results.
  You can use search campaigns to promote your website, increase brand awareness, and drive traffic to your site from Google's network of websites (such as YouTube). You can also use them to promote an event or product launch by targeting specific keywords related to those topics--and even create multiple ads with different messages or offers for each keyword group!

Creating a Search Campaign Strategy

When your ready to set up your first search campaing it is important to have a plan in place. The first thing you should do is define the goals of your campaign.

• Are you trying to increase brand awareness?
• Drive traffic and conversions? If so, what kind of conversion rate are you looking for?
  Once these questions have been answered, it's time to consider budgeting. Search ads can be expensive if not managed properly our Essex PPC Agency do just that!--so make sure that any budgeting decisions align with both your financial goals and ROI expectations!
  Finally (and perhaps most importantly), identify target audiences and keywords that will help achieve those goals while staying within budget constraints. Any problems getting these bits nailed reach out to us for a PPC stratedgy.

Building a Search Campaign

The first step to creating a successful search campaign is setting up your ad group. This includes choosing keywords, setting bids and budgets, and selecting the areas where you want ads to appear (such as specific websites or device types). You can also add negative keywords to prevent ads from showing up when certain words are used in searches.
Once your ad group is set up properly, it's time to optimize! The goal here is twofold: firstly make sure that all of your ads are relevant; secondly ensure that they're performing well enough so that people click on them often enough for them not only be profitable but also lead somewhere else (like back into another part of your website). To do this we'll need some tracking tools like Google Analytics or Facebook Ads Manager which will allow us track things like clicks per impression which shows how many times people see each piece of content before clicking away from it without interacting with any other part of our site; secondarily we'll want information about conversion rates--or how often someone who sees an advertisement actually makes purchases using those same channels later down line after seeing these initial advertisements--as well as cost per conversion data so we know exactly how much money each customer costs us before deciding whether or not continuing advertising efforts would be worthwhile overall."

Managing a Search Campaign

Here are a few things you can do to make sure it's running smoothly.

• Monitor performance: Check the performance of your keywords and ads regularly. This will help you identify any problems with either that need to be fixed or eliminated altogether. The way in which our Chelmsford PPC agency do this, is by segregating down because although you may not have keywords performing perfectly they may still have high relevance. In this istance we would arrange our Essex PPC Agency to set up a secondry campagin.
• Adjust as needed: If there are any issues with a particular keyword or ad, adjust it accordingly so that it performs better in organic results (and hopefully converts).
• Refine over time: As more data comes in from users who click on these ads, adjust their bids accordingly so they show up more often in search results and cost less per click (CPC).

Measuring the Success of a Search Campaign

The first step to measuring the success of a search campaign is to analyse the performance of your ads. This can be done by reviewing your AdWords dashboard, which will show you how many clicks and impressions each ad has received over time. You can also use tools such as Google Analytics, which provides more detailed information about how visitors are interacting with your website.
Once you have an idea of which keywords are performing well (and which aren't), it's time to identify areas for improvement. If there are certain keywords that aren't converting at all or converting at low rates, consider removing them from future campaigns so they don't waste ad spend on unproductive traffic. If there are some keywords that perform well but could do even better with some tweaks here and there--like adding negative keywords or making bid adjustments--then make those changes!

Best Practices for Search Campaigns

Search campaigns are a great way to drive traffic to your website, but they can be difficualt to manage which is why having a ppc agenct to manage your search campaigns is key. Here are some tips for creating an effective search campaign.

• Choose the right keywords. When choosing keywords, think about what people are searching for and how they would use those words in their searches. For example, if you sell shoes online and want to attract customers who are looking for "shoes," then using this exact phrase as part of your keyword strategy would be ideal because it's specific enough that people will know exactly what kind of footwear they're looking for when they see it in the search results page (SERP). However, if someone were just browsing through different types of footwear without any intention of buying anything right away--for instance because they might want something more casual than dressy heels--then using phrases like "dressy shoes" could be better since they're less specific than "shoes" alone but still convey enough information about what type of shoe is being advertised here

Tips for Optimizing Search Campaigns

• Test different ad variations.
• Utilizing A/B testing.
• Leveraging remarketing.

Analysing the Results of Search Campaigns

Once you've launched your search campaign, it's time to analyze the results and determine if the campaign was a success. Here are some questions to ask:

• How many conversions have been generated by each keyword?
• What was the ROI for each keyword?
• Which keywords drove the most conversions?
  If you're looking at this data in Google Analytics, it will show you how many visitors came from each keyword (e.g., "keyword 1" brought in 100 visitors). You can also see how much revenue those visitors generated for your business by clicking on "Conversions" under Acquisition > All Traffic Sources > Channels.

Common Challenges with Search Campaigns

While search campaigns can be an effective way to reach new customers, they are not without their challenges. The following are some common issues that you may encounter when managing a search campaign:

• Managing the budget: Search campaigns can be expensive, especially if you're bidding on high-volume keywords or targeting long-tail phrases that aren't as competitive. Make sure you have enough money in your account before launching a search campaign so that it doesn't get cut off midstream because of insufficient funds.
• Monitoring performance: Since there are no predefined conversion goals for search ads (as there would be for display ads), it's important to monitor how well your ads are performing over time by tracking clickthroughs and conversions from each keyword group within the ad group structure. This will help identify which keywords should remain active and which ones should be removed from consideration due to poor performance.

Conclusion

Now that you've read this article, you have a good grasp of how search campaigns work.

The first step to creating a successful search campaign is to decide what type of product or service you want to promote.

• You should also determine the keywords related to your business and how much money you're willing to spend on each keyword in order for it to be effective in driving traffic back towards your site.
• Once those decisions have been made, it's time for the fun part: creating an ad! Make sure that all of your ads are high quality so that users will click on them when they see them in their search results page (SERP).
• Feel free to get in touch with us today as one of the best ppc agencies in Essex we can get you on the right path.

Click Through Rate (CTR) is the percentage of people who click on your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying that number by 100. For example: A company has 100 impressions and 10 clicks on its Facebook ads. The CTR would be 10/100 x 100 = 1% To increase your CTR, you need to make sure that people see your ads enough times so they can click on them! CTR is a combination of work on PPC (like what our Chelmsford PPC Agency does) and SEO work (such as our Essex SEO Packages.

The Importance of Click Through Rate

Click-through rate (CTR) is a measure of the number of times people click on your ad, as compared to the total number of impressions your ads receive. It's expressed as a percentage and can be calculated by dividing clicks by impressions:

• Click-Through Rate = Clicks / Impressions
  For example, if you have 100 impressions and 10 clicks, then your CTR is 10%. A higher click-through rate means that more people are interested in what you're selling or promoting than those who aren't. This is important because it tells us how effective our ads are at attracting new customers--and ultimately how much money we're making from them!

Tips for Increasing Click Through Rate

You can increase your click-through rate by optimizing your headlines, improving your website design and using effective call-to-actions.

• Use the right keywords in your title tags and meta descriptions. Keywords are what people use to search for things on the internet, so make sure they're included in both the title tag (the text that appears at the top of each page) and meta description (the short snippet that shows up under an organic result). This will help ensure people find your site when they search for those terms!
• Look at our Essex SEO Packages. our packages include Ad Copy which will assist in your descriptions and titles for products and services to increase your CTR

Metrics That Impact Click Through Rate

Here are some metrics that impact Click Through Rate:

• Impressions. The number of times your ad is shown on a search engine results page (SERP).
• Cost per click (CPC). The amount you pay for each click on your ad, which can vary based on factors like location and when people click on the ad.
• Conversion rate (Conv.). This measures how many people who see your ad end up converting into customers or leads.

Tools to Track Click Through Rate

There are a number of tools you can use to track your click through rate. Some of the most popular include Google Analytics, Facebook Ads Manager and SEMrush. Google Analytics allows you to see how many clicks your website receives from social media posts and other sources in a given time period. It also provides information about the average time spent on each page, bounce rate (the percentage of visitors who leave after viewing only one page) and more. Facebook Ads Manager allows you to monitor how many people click on ads that appear in their newsfeeds or sidebar ads on mobile devices; however, it doesn't provide any information about whether those clicks led directly back onto your site--only if they were followed by conversions such as purchases or signups. Our Essex PPC Agency using a mixture of software and manual checked to track CTR and the growth on account. 

Best Practices for Click Through Rate

• Split Test Your Ads The best way to increase your click-through rate is by split testing your ads. This means you will be creating two different versions of the same ad, and then running them against each other in order to see which one performs better. You can do this using Facebook's own A/B testing feature, or by using a third party tool like Optimizely or Unbounce (both of which have free options). Once you've created two different versions of the same ad, it's time for analysis!
• Analyze Your Data To analyze data effectively, you need good reporting tools that allow you access at all levels--from individual users who clicked on an ad all the way up through overall company performance metrics such as revenue per visitor or conversion rates across multiple channels (e-mail marketing vs SEO vs PPC). As mentioned it is an important combination of the two. Having a productive SEO Packages in place will aid your PPC campaigns and improve the CTR

Common Mistakes to Avoid

There are a few common mistakes that marketers make when optimizing their CTAs. Here are some of the most common ones:

• Not Optimizing for Mobile
• Not Setting Goals
• Not Monitoring Performance

How to Make Click Through Rate Work For You

• Focus on User Experience The first step to improving your click through rate is to focus on the user experience. This means making sure that your landing page is easy to navigate and understand, with clear calls-to-action that lead visitors down the right path. It also means optimizing for mobile devices so people can find what they're looking for on their phones or tablets.

• Leverage Automation Once you've got a solid foundation in place, it's time for automation! You can use software like Google Tag Manager (GTM) or HubSpot's Website Grader tool to automatically track clicks and conversions from different sources like social media ads, email campaigns and more--all without any extra effort from yourself or your team members.* Monitor Performance Regularly
  Finally: keep an eye out for changes in traffic sources over time by reviewing reports regularly so you know where new leads are coming from at any given moment--and adjust accordingly!

CTR Conclusion

Understanding Click Through Rate is Essential To improve your website's performance, you need to know what your current click through rate is. You can use this information to determine if there are any areas where you can make improvements and increase your conversion rates. Understanding how different factors affect the CTR of a page will allow you to optimize content for better results. For example, if someone searches for "blue shoes" on Google and clicks on one of the ads at the top of their search results page (SERP), then that ad must have been optimized well enough so that it caught their attention enough to click through and visit that site. If they had clicked on another SERP result instead, then we would know something about our content wasn't optimized correctly so we could fix it before making another attempt at getting them back again! If in doubt your welcome to reach out to our Chelmsford based PPC Agency.

CTR Resources

Resources Google Analytics is a free tool that allows you to track the performance of your website and advertising campaigns. You can use it to see how many people are visiting your site, how long they stay there and even where they came from (i.e., search engine results). This information will help you understand what content resonates with readers most, which leads to better conversion rates on your ads in the future. Facebook Ads Manager is another free service provided by Facebook that allows advertisers to create and manage ads for their business page or Instagram account. The platform provides analytics tools so that businesses can see how effective their ads are at driving conversions while also providing insights into how users interact with those posts after viewing them on mobile devices or desktop computers.

With both PPC campaigns and SEO Campaigns it is all about being cunning and looking at what others are doing, combining your findings to create tools for you to do even better then they are doing! As with our SEO Packages, we put this type of SEO work at the forefront of what we do, right next to keywords comes competitor analysis.

Getting to position 1 on Google doesnt happen by accident. It is either the result of having a very niche website making it easy to achieve that position or, months of SEO work, research and, optimisations to secure yourself in Google's rankings. Even with all that hard work you still need to wait for Google. When they index your new content is very much up to them.

The first step we advise our clients to take is look at a high-search keywords they are using, enter this keyword in to Google see what pages appear for your website, and start work on that page. Do not try to tackle the whole website and hundreds of keywords in one sitting! It just wont work!

Look For Your Direct Competition

Whilst this sounds incredibly obvious, it is a key element to any SEO stratedgy. Of course everyone appearing on Google for your keywords is technically a competitor but you cant decide to fight the world. Some of these will be irrelevant either your USP's are much better then theirs or, the two services are very different or simply you dont consider them a threat. At our Essex SEO Agency, we tend to advise our cleints to just focus on those first page results. As everyone wants to be on the first page at least!

Use different keywords that you want to be found in, see if these competitors show multiple times. Write down each competitor on page 1.

After you’ve done this a few times, take a look at your list and see who is showing up the most. This will give you a list of anywhere from 3-10 websites which keep cropping up. These are the sites you want to be analysing and competing against.

KEYWORD ANALYSIS

We love to throw this term around it its just because of the important factor it offers. One of the tools we would recommend the most for those looking to tackle SEO head on instead of checking out one of our SEO packages is SEMRush. Using this tool you can just put your competitors website in n and find out all the keywords they are ranking for, the page it affects and even their Ad rank.

Once you have done this, your original list of keywords you just reasearched from your competitors will multiply! It will show things such as Phrase Match and Broad Match keywords. These are keywords which you maybe didn’t consider before. It also allows you to see how popular the keywords are as well, and maybe change your views on what direction you want to go in with your business and where you want to focus your SEO efforts.

CONTENT ANALYSIS

Now you know what they are ranking for and what page on theior site is showing up for your ideal keywords, , you can start looking at what on-page and off-page content your competitors have. When we refer to on-page content this is what the consumer and Google actually see when clicking on this page, is it relevant to the keyword and search term? Are the titles well constructed? do they have internal and externa links going too and from the page? All of these factors need to be considered, you want to take notes of all of these for your own content.

With shoogle this is general practice, we carry this our both within our SEO Packages but also, our Essex PPC Agency will use this method for Ad Copy if you are using Google Ads to advertise your business.

What you have probably noticed by this point, is the targeted keyword and key phrases are being used through the content. compare it with your on-page content and see which you think it most relevant. Doing this and comparing directly to your own, will allow to find clear areas where your pages may not be of the same quality as your competitors, helping you to already highlight areas for improvemen

TECHNICAL

Content to us is the most important factor for imrpving your SEO and climbing the Google Search Rank. having said that, there are other factors which can help you out when wanting to be up there with your competitors. We would never advise copying your competitors content word for word, as well as this being plagarisim, it may also lead to. Google penalty and that is a whole different game!

The most stand out element you can add is your Structured date. Thios is the additional information you can add that will be displayed in Google such as price, stock and ratings etc, these elemetns allow youur potentioal customer to get the information they need without having to click on your website. 

When we consider carrying out any on-site or off-site optimisation to increase your search engine visibility, the core is the Keywords. The Keywords are what you, or we determine are the most important words or phrases you want to be found for when consumers are using search engines. All of our SEO Packages come with a high-level Keyword Section.

When carrying out Keywrod research it is most important to know who your target audience is. If you dont know what audience you wish to target or, who your target audience would be then it would be almost impossible to focus on the Keywords that they might be using to find you in search engines. 

To really get to grips with what information you should be providing, you need to know what people are searching for and what kind of information is already being displayed. There are many tools online to do this for you and Google offer their own Keyword Planeer thayt can show you search volume based on keywords. They can also scan your website and advise you of what Keywords would trigger your website displaying in the search results.

One of the best ways to look at Keyword Research, is to think of Search as a click transaction – you need to earn the click, and you need to make sure that click provides something for the audience in return (this is relevance, one og Google major search index factors) if your site, or that particualr product or page is not relevant, it therefore offers no value to the audience and Google will be less inclined to list you higher up. Once you loose that consumer due to not displaying for that certain Keyword, they wont come back to you. Within seconds they would have found a site able to serve their needs.

With our SEO Packages we aim to remove this completely. By working on your Keywords and targetting them to increase your Search Engine Rank.

A good angle to attach this is to think to yourself, What are people searching for? What is appearing already? What isnt appearing? What kind of results are showing? What’s the split of known vs. unknown competitors?

Why are people searching for that? Why are the websites showing that are? Why isn’t content around a related topic showing? Why are there no additional SERP features on this query, but there are on that one?

Shoogle PPC finds that many other Agencies or the clients themselves, are focusing on what is already being targeted, high click keywords. Focusing on just these  keywords can allow you to miss huge opportunities because you’re not looking for what your audience actually needs to see or why they need that information. You have to broaden your mind when considering what others are looking for.

When your doing SEO yourself its easy to get set in the trap of the business owner, you know your product you know what to search for. But try search as a consumer who doesnt really know your product. Thos are the golden opportunities.

Get The Most Out Of SEO To Build Audience.

Wether you carry this out yourself or you have opted for one of our SEO Packages, and we do it for you, there are many ways in which to work the Keywords in to stratediges to ensure you capture plenty of opportunities. In addition to SEO, our Maldon PPC Agency does a great job of this! Using PPC for campaigns such as shopping campaigns, will actually show you, what your products are showing for automatically with Search Terms. Also with our SEO Packages, we offer various PPC Packages too.

The best steps to take to esnure you are capturing the opportunity and servicing your audience needs with relevance are listed here:

• Keyword research to really see what your consumer base are searching for and what answer they want to their search query
• Really analyse what gets displayed on that first page, is it just organic results? Paid results? Map results. These will give you other areas to target.
• Look at those organic results, how have they structured their data, what are the USP's, whats missing from there results and, what keywords are they displaying?
• Take a look at the websites that are appearing, what makes them stand out, what captures your interest and what do you think the customer sees.

From this information you should easily be able to see what you need to be doing for both on-site and off-site to better optimise your pages for the benefit of SEO. 

If you need help getting started with this, take a look at our SEO Packages or even our PPC Packages and get in touch with us today to start growing. 

Treat our article as a checklist and go through it making sure your doing all we can. This check list has been created by our in house PPC Managers at our Essex PPC Agency. these are some of the checks we carry out on all client accounts to bring those results in!

Its not secret that we are not a fan of automation, it just can not replce manual optimisations to maximise your profits. Part of this checklist is to go through those automations and see how they are performing for you. While each account and each individual will benefit from different checklist items, the list below includes those that we have found to be especially impactful.

Performance

When creating your ad types in settings you would have selected a goal, alternatively you will have account level goals. These should be checked at least weekly to make sure your campaigns or ad groups are meeting or exceeding those goals. The two most stand out metrics are spend and conversions. If you are spending a lot and not seeing many conversions, you know the account needs work. On the other hand if your spending a lot and the conversions are flowing maybe its time to increase your budget or create additional campaigns to further boost your revenue. Another thing to consider is comparing campaigns side by side and see which are giving the best ROI and moving budgets accrodingly. Our Chelmsford PPC Agency tend to check and measure these metrics every other day to weekly.

Bid Changes

Bid changes are very important. As a general rule of thumb for things like shopping ads we use enchanced cost per click. This means google will automatically adjust our bids if they think the click will lead to a conversion. In this ad type google will provide projections against ad groups on what will happen if you icnrease or decrease spend, this is a good metric to consider but also even better if you divide down to product ID so you can monitor each ID individaully. If you are using manual bidding for search ads, adjust bids on keywords that are generating the most of your daily spend, converting but in lower positions, spending without converting, converting above CPL. If you are using automated bidding then pause any keywords that have high spend but no conversions.

Check Budgets

Check to see if your Ads are being stopped due to low budget, Google generally advise you if this is the case in recommendations but, it is worth checking the last 7-14 days in history to see if your hitting budget. If your campaign is performing really well and your hitting targets and getting conversions you dont want to be stopped due to not having enough budget. Consider increasing this. Depending on your Agency they may charge more if you spend more. With our PPC Packages we dont charge based on spend.

Pause Underperforming Keywords and Search Terms

Look at both your keywords and search terms. For keywords in search ads and other ad types, if they are not converting or converting at a very low level it may be wise to pause these Keywords so that your budget is not being used by a keyword that wont convert for you. Search terms are more targetted at shopping ads but if your getting a high click volume and low conversions consider excluding these at campaign or ad group level.

Negative Keyword Lists

As above, check through all of your campaigns and look at negative keywords that are not performing or bare no relevance. This is especially important for Shopping Campaigns. Correctly applying negative keywrod lists and filtering out pointless search terms can save you up to 40% of your spend! Eliminating these keywords will increase CTR by preventing unqualified traffic from seeing or clicking your ad.  You may want to do this weekly for newer accounts until you build up a solid negative keyword list. Once you have this review it every two weeks. Our Essex PPC Agency will go through search terms, any relevant but low converting search terms will go to their own list. At this point, we build out a cacth all campaign were we target those search terms at a much lower cost per click (usually a couple of pence) to get additional conversions at a much lower cost.

Keyword Expansion

Make the msot of what Google offers and use their Keyword Planner. This will give you opportunity to add keywrod additions.

Ad Review

Look at the ads your currently running, you will most likely have multiple ad sets for each keyword, dig in to these and see how each ad is perfroming. From there you can pause or push certain ads to allign with your goals and budget to maximise conversions. With the Keyword Expansion in mind, this is your opportunituy to write new ads to test. You should be testing at least three extended text ads per ad group at all times. Make sure you have gathered enough impressions data to truly evaluate performance. 

Landing Page Review

Whilst this generally falls in to on site seo, you can run a Final URL report to see if you have any weak performing landing pages that can be removed in order to devote more traffic to top-performing pages.In addition this gives you an opportunity to run some on-site optimisations to improve your ad rank and landing page experience so google rewards you with higher ad rank and a lower PPC. Our SEO Packages include this all within the monthly cost.

Geotargeting

If your not already doing this, you should be. On all of your campaigns segregate them by town or region. This will give you a great amount of data allowing you to see where in the country you are converting and where you are not. Even better is it will show how much you have to spend to get a conversion at each location. This is a great way to both save money and maximise conversions.

Ad Scheduling

Same as above, once set up allow 30 days for data to be collected, you only want to optimise and monitor this once a month as making to many changes will confuse the data. Our Chelmsford PPC Agency generally set up two types. We run 4 ad schesudles Monday-Friday and then 4 for Saturday-Sunday.

Device Targetting

On all Ad types (apart from automated) you can make adjustments based on device type. By looking at this data you can see wether mobile, desktop or tablet is brining you in the lowest or highest cost per conversion and make adjustments based on that.

Wrapping Up

This checklist is certainly not exhaustive but gives you a good ground to start properly optimising your campaigns to maximise your conversion and reduce spend in areas that are underperfoming. Shoogle offers a free audit of any campaign so feel free to get in touch today so we can take a look at yours and get it optimised. Our Witham PPC Agency are ready when you are.

Step 1: Research, Research And More Research!

In the world of online advertising it is vital to ensure you are ahead of your competitors and working harder then them on your campaigns. The best research one can carry out would be competitor research. At our Essex PPC Agency it is one of the first steps we take on behalf of opur clients. Take a look at those first few search results that come up and really look in to the way they are selling their services. It is important not to copy though, as well as the legal hassle you may also be penalised by Google. So learn from their Ad Copy and use it as a base to build yours better.

Another thing to research, is common keywords and key phrases that a consumer might use when searching for your service or product. Again at our Colchester PPC Agency keywords are the starting point of any campaign as everything you do be it SEO or PPC its built around those keywrods you want to target. Although at this stage it is easy to assume that those with the biggest budgets will be at the top etc it is far different. It is a matter of who has the best marketing stratedgy.

From this reasearch you will see what others are doing and how you can improve on that and offer your USP's. That opening text is your only opportunity to sell yourself and gain that click so make sure those USP's are included.

Step 2: Keep The Customer At The Forefront Of Everything!

Consider why a consumer is searching, youll find that it will either be for a want or a need. So when your writing your ads focus on how your product or service is going to change their lives, fulfil their needs and meed their desires like no one elses will. This is what will pivot the customer clicking on your ad over anyone elses.

Be smart on your choice of words and phrases. This is where you consider using words that are directed at the consumer. for example instead of using "we" or "us" use words such as "you" "savings" "discount" "cheap" these types of words are enticing and will grab the users attention. Dont forget to included phrases to tell that consumer you will solve their problems such as "reduce your work load" or "speed up processes" These are all phrases and words that are going to attract the consumer to you.

Step 3: Grab The Consumer With Those Headlines

When creating your ads on the likes of Google you will tend to create around 5 Headlines. This is because Google will dynamically rotate your ads to what they belive will get you the most cliks, conversions, calls etc.

The headline is the largest text within your Ad and it stands out so it is going to be the first thing that the consumer sees. And PPC Agency will tell you it is very important to get these right. But, you have already done your competitor analysis so you have a starting point to which you can use to build your killer headlines!

The character lim it for a headline is just 30 Charcters, In those 30 characters you need to get across the main point of your service, or product. A strong opening headling that our Chelmsford PPC Agency regurlaly uses is to create a question out of the headline, this works very well at getting the consumer to read your sub-headings or clicking ion your ad.

Remeber to put those USP's in there, tell that consumer why you are the best at what you do, what sets you apart and how your product/service can mae a difference.

For headlines it is also worth using numbers and symbols. They take up much fewer characters and also allow you to get those USP's in. For example iof your selling a certain product cheaper then anyone elese, put that cost in there.

You will notice advertisers use symbols to seperate words or points in a headline for example PPC Agency | Chelmsford | Essex. By including the "|" symbol you are creating multiple keywords rather then a single Keyphrase.

Step 4: Dont Forget Your Call To Action

A call to action is basically and end goal for yoiur ad, othern then to click on your website, you can include buttons at the bottom of your ad. For example; Call Now, Shop Now etc. When your building you ad it will give you options for your call to action. These are again great ways at further enticing your customer.

Step 5: Get Those Keywords In

As with any type of Ad on Google it is all down to Ad Rank for that position. Google loves to see a relevant advert being displayed when a consumer makes a search, now you can me it relvenat with your headlines, sub headlines and shoret descriptions but Google will always want more.

This is where you ensure yoru keywords are in the URL. for example: someone searches PPC Agency Witham. You need to ensure that the URL has that or part of that in it.

If your ad has a URL with no relevance expect to be pushed down on those results and your CPC to be significantly higher. An example of this would be you searching PPC Agency Colchester and our ad displaying a URL that said www.fastfood.com This shows no relevance therefore Google will assume the consumer will not click on the ad and therefore expect that ad to be low down on the search results.

As a general rule, the more focus around your target keywrods and them mroe you can include these (dont keyword spam) the more Google will reward your ad.

Step 6: Get In Touch

If your looking to have your account and ads run proffesionaly then get in touch with our PPC Agency today and lets get your ads sorted!

So for small businesses its about starting small. Our Essex PPC agency recommends having a starting budget of around £1,500 per month to gain traction in Google. The key here is to run very well optimised campaigns that are going to maximise the conversions and therefore, facilitate growth. This post is all about scaling and starting advertising on Google Ads with little budget.

First Tip - Find The Losses

As a PPC Agency when we take clients on who already have Google accounts our first step is to find all areas where money is being lost. for example they may have keywords or search terms they spend £10 on and return 1-3 conversions. They may have others were they spend £50 and have never had a conversion. This sort of thing really hurts low budget accounts and needs to be rectified. 

Another issue is keywords that bare no relveance our Chelmsford PPC agency look at every single keywrod and search term on your account and analyse how relveant they are to your business. After this is done we can then develop negative keyword lists for that campaign.

Google Search Networks

Google is a little sneaky on how they set up your campaigns by automatically pre-selecting some settings. By default, Google will recommend that you show your content on search partners. Search partners refers to Google owned companies such as YouTube and Gmail. Whilst this sounds great for getting additional conversions, its not always the case. Take Google, when your on google you search for something, therefore you have a direct interest in whatever you are searching for. Now if your on YouTube watching cat videos and an add pops up for Plant-based meat your probably not going to have the same level of intent to click or buy. This is a good way to save money by turning off search partners and allowing your budget to be spent on consumer clicks that have a direct interest and intent. 

Search Queries

This should be one of the first considerations when looking to maximise your budget and plug any holes where budget is just being wasted. Our PPC Agency looks at these search queries as much as 3-4 times a week manually for relevance and results. When reviewing search queries, we always advise pretending to be the consumer. Are lots of irrelevant terms showing at once? Trying to uncover the main search querie can be much quicker then going through them one at a time as a simple negatvie keyword with broad match can remove all of those and prevent future wasted clicks. 

Ad Scheduling

Alot of agencies dont look at this enough but its very important for those looking to save money on their spend. Ad scheduling is simply setting bid adjustments based on the time of day or, day of the week. A simple bit of research will tell you when consumers who buy are most active online and therefore you have your best chances of converting. At our Essex PPC Agency we ensure this is set up for all clients regardless of budget. Bidding the same amount for someone searching at 4am and 4pm is kamakazi. In general setting up ad scheduling and then reviewing after a month will give you a good inisght as to when it is is most and least profitable to advertise, you can then adjust your bids accordingly.

Location Targeting

This again can be a really important bit of money saving. Google Ads allows you to target certain locations, you can even target all the way down to individual postcodes. As a general rule of thumb we advise targetting to town level, this will give you around 820 different locations. Again, this is something you need to collect data on. Generally our PPC Agency recommends 30-60 days to get consistent data. Once you have this, similar to ad scheduling you can scale up and scale back different locations based on results to maximise your budget and conversions.

Second Tip.

Don’t Put All Your Eggs In One Basket

Whilst we always promote PPC, it is important not to put all your budget and energy in to PPC. Whilst it is great for immediate results and getting your brand out there, it does cost, will always cost and there are plenty of variables. We advise all clients of our Colchester PPC Agency to look at SEO. SEO is free advertising, if you can get your product or service high up in the organic search results you are winning! Not only that, by Google recognising how relevant your service or product is and rewarding you with a higher ad position, they are also going to reward you with a higher Google Ad Rank. This means your adverts will cost less per click.

In addition to SEO there is on-site work that can be done. Its important to ensure that your wesbite landing pages are straight forward and easy to naviagte as, once you have that customer on your site you dont want them to click off or leave because they have struggled to find what they are looking for or didnt like what they saw.

Our Final Word

When it comes to Google Ads, if you dont have the expeirence to run them or the budget then start small. Use this guide as your base and build on from that or, Speak to our Essex PPC Agency. See how we can help and lets do this together, 

What Is A Google Ads Auction?

In short, every time that you head over to Google and search for something (or bing) the search engine runs a very quick autcion to decide what is the best and most relevant advert to display to you. It also determines the order of adverts to display at your time of searching. This is the Google Ads Auction. What makes their auction a little different to a normal every day auction is they dont necessarily sell that top or first ad position to the highest bidder. There are many reasons for this but the most important one is brand damage for Google.

For example, you could be searching for a "PPC Agency" however a company selling adult content could choose to bid for that search term. If Google was to display this result it is unlikely you would click on it as it bares no relevance to what you was searching for. Therefore Google comes across as irrelavent, not only that but as you didnt click on it, google didnt earn any money.

So, How Does Google Position Ads At Auction?

The three main factors that go in to deciding who wins the auction are Relvance, Bid and Landing Page Quality. Other then the bid, Google will determine these qualities using something called "Quality Score" this score is made up of many factors such as page speed, keywords, accessibilty and images etc. 

The other things Google consider when deciding who and how to rank ads includes:

• Google ads crawling the websites to ensure the term your searching for matches the keywords used on the advertisers websites or product pages.
• Once Google does this it then filters out all ads that traget a different country, or different demographic or have other Ad settings that would prevent them from showing.
• Now Google has a handful of remaining adverts, it will then look at the Ad Rank of thier "Quality Score"
• Now using their Quality Score along with the maximum bid they have set they will determine their ad position. 

Ad Rank Thresholds

This is quite a simple element, if you have set a maximum cost per click that your willing to bid or, a manual CPC and it is lower then the Google set threshold your advert will not display on Googles Paid Results. The threshold is forever changing and will vary with every search term entered in to Google. The Google Ad rank Threshold is determined dynamically based on all the factors mentioned above and effect all competitors as well. The factors considered at autcion time are vast and helps to  ensure that when it comes to the price advertisers pay and the ads users see, the right consideration is given to the quality of the user experience, advertiser bids, and the value advertisers place on users’ engagement with their ads. What we tend to do as a PPC Agency is start your ads on a an industry standard Bid. We then work through your Shopping Feed and on page SEO to increase your quality score to be able to reduce this CPC to the lowest possible amount.

Ad Rank Factors Considered By Google

1. First and foremost, your ad quality is the most important consideration Google takes when determining your Ad Rank! As mentioned your quality score is determied by many factors. One of which is your CTR or Expected CTR this is Googles estimation of how often people will click on your ad. A very important factor for Google as they want to make sure the person searches clicks on that ad so they earn money. Our method to increase Expected CTR is to ensure that our Chelmsford PPC Agency is optimisng wesbite data to be as relevant as possible. In addition, our PPC Agency needs to ensure that your site has a low bounce rate. Other factors considered, include Ad relevance and Landing Page experience. It is important that all 3 elemets align to give you the best chance and lowest cost at auction.
2. Ad positon - The adverts that appear higher on the paid results have higher thresholds then ads that appear at the end of bottom of the paid search results. 
3. User settings - Now advertisers can create Ad signals that will lower the amount they are willing to spend in one particualr auction. For exmaple some        advertisers may wish to bid less for searches carried out on a mobile device or consumers based in a particular town or searches made at a certain time of day. All these figures are considered.
4.  

Using Smart Bidding To Help

Whilst we can not stand automation such as Smart Shopping and Performance Max, Smart bidding is a useful tool our Colchester PPC Agency uses as it has outweighing benefits to soely using manual bidding at Ad Auction. Here are some of the benefits of smart bidding, according to Google:

Advanced machine learning – Uses many different algorithms to factor in a wider range of parameters that affect performance (more than a single person or team could compute).

Important considerations

Ultimately, the most important thing to remember is that even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads. With our Essex PPC Agency, when coupling our PPC Packages with our SEO Packages this is eaxactly what we do. We improve the content and relevance of your products or services to improve your Quality Score and move you up the ranks for advertising. Since the auction process is repeated for every search on Google/Bing, each auction can have potentially different results depending on the competition at that moment. Therefore it’s normal for you to see some fluctuation in your ad’s position on the page and in whether or not your ad shows at all.

1. PPC Automation

Automation in the PPC world is growing and its been something that both Google and "some, not us" agencies are pushing. Automation allows Google to maximise the amount you spend with them whilst decreasing the work load for your agency. As always we like to avoid automation as much as possible as we have done years of A/B testing using our methods within our Essex PPC Agency and the results ae very clear that, Manual optimisation overrules automation 100%. Having said that, it can be a useful tool for small companies, with little budget in a niche market with no competiton. Having said this, with the latest changes in Automation and new features such as Negative Keyword Lists is something worth testing.

With the likes of Performance max campaigns now giving back some of the control it is a potentioal Ad type to look at. Whilst these changes are good they will still need the human touch to help guide the AI system to best perform for you.

Our Chelmsford PPC Account Managers will always start your campaigns with manual proccesses. This allows at least 30 days of data collection to establish your Ad rank, your cost per conversion, your cost per click and your click-through rate all of this data is incredibly important as it is what allows our PPC agency to make informed optimisations on the account. Only once we have this data would we consider split testing with Performance Max.

2. Machine learning

This term has been thrown around quiet a lot in the last 18 months. In short, Machine learning is a subset of Artificial Intelligence. It works by reading your data and then optimising elements such as bids based on these results. The more results, the more data and the more conversions....well, thats the idea. However it can also strangle your business and heavily reduce your clicks and impressions. On the other hand it can double your clicks and impressions. What is important is making sure the right consumer is seeing your Ad. The very basic concept of AI is to assist your PPC campaigns by helping you to predict things like CTR, how likely it is you get a conversion, and the cost per click that will drive maximum traffic.

3. SEO and PPC in tandem 

Something we always advise, PPC and SEO should be ran together. Running PPC is great, it gets you instant traffic, brand awareness and the cogs moving. But PPC costs money and even our best account managers at our Essex PPC Agency can only reduce your costs so much. At the end of the day Google is a business looking to get as much money as possible from you. This is where SEO comes in. The better we improve your SEO the more organic clicks you get. Organic clicks are completely free and there is no better traffic to get. SEO is a slow'ish process. Almost every SEO agency we have looked at say 6-12 months. This is rubbish! That is purely down to putting in minimal work. The more work one puts in to SEO the better the results. For example; One of our clients hired us as their Chelmsford PPC Agency to manage their PPC and SEO on a very aggressive management plan. In two weeks we increased their organic clicks by 20%, Their top search terms from 7th to 4th on Google and their organic shopping clicks by 200%. In a two week period we put in roughly 110 hours of work! You will find most SEO packages you see online consist of the following 2 back links, 2 pages optimised, 2 blogs etc etc per month for about £600. That level of work is going to take 6-12 months to see anything. We dont even do packages that small because it is pointless. We want to get you results, properly and quickly and all we need to do? Put the time and effort in. Our most basic PPC package will see us put in at least 20 hours a month. Our most basic SEO packacge, 30-40 hours per month.

Now back to the comibination of the two, another reason these two go hand in hand is all to do with Ad Copy and Quality Score. Whilst we can get your PPC campaigns purring with the expertise of our Essex PPC Agency and Chelmsford PPC Agency. We are limited by your on-site content as to how Google ranks your Ad or Product and therefore dictating where you sit on google and how much you pay per click. Getting your SEO sorted on your site inturn lowers your costs on PPC. Our PPC Agency know exactly how to do this.

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4. Smart Bidding

Now, although we are against automation, this does not include Smart Bidding. smart bidding is just taking one small element of optimisation away from you but it does so in a positive manner, In short smart biding is a way of telling Google what you want from your money spent. There are different types of Smart Bidding, including:

• Enchance CPC - This is where depsite your maximum CPC google will increase this sometimes if they think that particular click is going to lead to a conversion.
• ROAS - This is a target where you tell Google how much money you want back for what you spend. For example you spend £100 per day you tell Google you want £500 in sales back. Great in theory but just because you want it, doesnt mean your going to get it!
• Target CPA - Similar to ROAs this is the smart bidding where you tell Google the maximum you want to spend to get a conversion.

As a company, our Essex PPC Agency will use Smart Bidding in over 90% of our campaigns.

5. Voice Search

Something that has been around for decades (in terms of accessibility) has become very popular in the last 4 years, Smart devices such as Alexa, Siri, Google home and, Cortana are gaining in populairty every year as we seek more convenience in our lives. More and more consumers are using voice search to find information and even make purchases.

This is something all Agenices should be considering when setting up Google Ads. To us it is not even a second though, Google gives kudos to ads that have a high Acccesibility score. This is a metric Google uses on Page Speed Index when giving your link, product or service its Quality score. We would recommend adopting a more conversational tone on your site, to suit voice searches. The same can apply to your PPC ad copy.

Its very important that when optimising on site, that long-tail keywords are used as voice search in general is more expressive then type searching.

5. Social media

Whilst our Essex PPC Agency focuses mainly on SEO and PPC, we dont shy away from The likes of Social Media advertising, whilst some believe Social Media is the way forward we are a little more cautious. After all the bulk of advertising on Facebook is done so by linking your Ad to a consumers interest. They are not searching for your product or service so are less likely to convert as the intent to purchae is not there. Interest and Intent are two very different fators. Having said that, for some busines types it has its place and is great for audience building and brand awareness. Ask one of Our Chelmsford PPC Agency account mangers where we would put your budget Google or Facebook and its going to be Google.

6. Audience Targeting

This is one of the best ways in which you can reduce your Ad spend without effecting your Conversions. Ensuring you have the right audience in front of your adverts is imperative to success. Typically this was done with Keywords and Search Terms to fish out any irrelevant searches in which your ads are showing up. Now though more audience sgments are being used to further filter down to the best audience possible, filters available include specifics such as age group, household income and relationship status of your target user. 

You can also set ad preferences to exclude certain audiences that don’t match up to your service or product. You can use Google Ads to layer audiences on top of eachother, combining keyword targeting and demographic targeting to reach your ideal customer.

Get in touch with our Essex PPC Agency

If you like what youve heard and looking to make a change thos year to your business then get in touch, We only agree to Act on behalf of 15 clients from any one of our bases be that our Essex PPC Agency, Witham PPC Agency or, Chelmsford PPC Agency. So gives us a shout and we will see what we can do to get your busines booming.

We know there are plenty of PPC Agenices out there and it is a difficult market to navigate but we make it simple! See unlike other PPC agencies we started out building e-commerce stores for ourselves using drop shipping. Although we had some knowledge of Google Ads we didnt have the time or expertise 9 years ago to scale our business. As an online business owner we realised how much work needed to be put it so we hired a PPC Agency (one of the best known brands, we cant say who due to upsetting them).

Initialy we paid £1,000 for campaign set ups then we paid 15% of our Ad Spend every month for the hope they would grow our account. Now whilst we was getting some clicks and conversions, we started analysing the data. To be precise we went to Change History (we recommend you do this) over a month we saw that there were 800+ Changes. 90% of these were automated and the other 10% were done in just 3 days of that month. So we paid £1,700 pounds for about 5 hours work!! We then moved to another one of the Top 10 Agencies, same again but we reviewed the data harder, saw how many optimisation we missed out on as they were in our acount only once every two weeks. At this point we had enough. We studied Google Advertising, read book after book and practiced on our own campaigns. Within 6 months we were doubling the results of these PPC Agenices. For the next 7 years we perfectd it.

We then realised whilst we have our own e-commerce conpanies we built them to a level where they would run themselves. So our passion of PPC and SEO really grew......welcome Shoogle! The real PPC Agency! We are a boutique agency handling a maximum of 20 accounts at one time, this allows us to put hours upon hours every week in to each account, we take the results personally and, how much do we charge? A flat fee from £199...This annoys a lot of the agencies for setting the revenue bar too low. Do we care? No! Simply put stop automating processes, charge a fair amount and put some personal effort in. Rant over!

Now, anyone can run their own campaigns, we promote it but, if your looking to scale up, get ahead of competition, reduce your spend and increase your conversions, that is where our Essex PPC Management comes in. Dont worry about the "Essex" part we cover the whole country! We dedicate ourselves to your business not just your PPC account but your whole business because your success is the success of our Chelmsford PPC Agency.

1. PPC Specialists

PPC has such a large impact on your business and your brand. It determines your business costs, revenue and profit so you wouldnt let just anyone run this for you! One of the reasons why those working with specialist PPC agencies see such impressive results is because of the work we put in. We are experienced in all manners of PPC, SEO and Ecommerce and we dont just tackle your PPC, thats counter productive, we will learn your product, brand and website and audit this to ensure you are not missing out on any conversions. For our largest client in Essex, we co-manage everything including: PPC account, Online Store, SEO, Store Design, On page optimisation, Feed Management, Microsoft Ads, Ad Copy, Blogs, Product Images and, more. You name it we do it. Becuase we want to be apart of their growth. 

For brands and companies that are looking for specific results in PPC where they might need help, an Essex PPC agency can work closely with clients on that single area and drive them towards success.

2. Brand Specific Expertise

Its important to consider when looking at a PPC Agency is what are their values, you see the big national companies, award winners, Google partners etc and they may have 300+ clients. What we found with 4 of the "Top 10 Agenices" is that they dont care for a confilct of interest. Lets say you sell E-Scooters and your their client. If another business makes a PPC enquiry who also sell scooters they wont turn them away, they will take them on to so now, your competing with a company thats being managed by the same PPC Agency, This is wrong and not something we do. We have a zero tolerance policy to a confilct of interest.

Due to th extensive experience of our Witham PPC Agency we remain up-to-date and aware of the changes and trends that might be going on in the industry. Sometimes we are aware of these before the public are made aware, this way we can schedule changes for our clients ahead of time to fully exploit new advertising features.  This gives them a leg up when it comes to testing new technologies and finding ways to help grow client accounts more effectively.

3. Trusted Partnerships

Its very easy to sign on with a PPC agency but very frustrating to not have a personal element, your own account manager or 7 day supoort. If you need help with any element of your PPC you want to be able to reach out and have it resolved which is another good reason to hire a PPC agency. We do things a little different. When signing on with us you get one of two account managers Steven - Director or Rhys. You get their WhatsApp number to contact 7 days a week for support and guidance and its not just 1 way, we will also be messaging you to suggest changes and keep you up to date with progress. This type of partnership is what creates a joint mission to meet and exceed your PPC targets.

4. Wider Support Network

Our clients that work with our Essex PPC Agency get wider support then just their account manager looking at their Google ads account. As we grew from E-commerce store builders and SEO specialists we are here to help with any element of your business. We dont belive in "Not My Job" or "Pay Extra" thats just wrong if we have the experience and knowledge and our clients need help we are here 7 days a week. Clients working with us can be sure that even if their account manager isn’t available (very rare as we even work when we are on holiday) – the entire team are experts in PPC that support one another to deliver the best possible service. Close communication and a transparency within the agency means that the whole team are kept updated with what’s going on across each and every account, and are able to provide support where needed.

5. The Proof Is In The Pudding

Still not convinced that you need a PPC Agency nor were we when we was looking and seeing the costs, contracts and lack of effort. Check out the rest of our website to see our results, packages and what makes us so different to anyone you have spoken to before. Were ready to prove that our Chelmsford PPC Agency is the best!

We started working with a large national client just two weeks ago 14/02/2023. They went with our Chelmsford PPC Agency and opted for our Silver PPC package, SEO package and Feed Management. The results in two weeks are outstading. As with all our work everything is fixed fee. in the space of two weeks we have clocked in over 110 Hours of work for this client alone.

In the two weeks up until 28/02/2023 we have done the following:

New Google Campaign set up producing an additional revenue of £9,450.40 From a spend of just £942.30

Optimisation of exsisting campaign giving an additional revenue of £4,610.50 Whilst reducing their spend on this campaign by £950.20

Keyword Increase: For their number one keyword focus we changed their Google position from 7th to 4th

Organic Shopping results up by 200%

Online orders up 34%

ROAS from 330% to 700%

So, whilst we may be a little bit biased, if you are on the market for a personable and expert PPC Agency then Shoogle are probably the right choice for you! From fantastic communication and close relationships with our clients, to the ability to manually optimise your campaigns and offer isnights to decrease your bounce rate and increase your conversions. Shoogle PPC really is special.

To get started today (subject to availability) get in touch with us. You can email us at steven@shoogleppc.co.uk or call us on 01206 668 869. Will get back to you within 3 hours during business hours. Or WhatsApp us out of hours! Thank you for reading our article and we look forward to welcoming you to our Essex PPC Agency.

Account-level Negative Keyword Lists

Long awaited, this news was released in January to Google Partners and PPC Agenices across the country however, the impact of this is now only just being felt as PPC agenices get to grips with the changes and the way in which this can benefit client accounts. To access account-level Negative keyword listds you simply need to head over to you Google Ads account , settings and there, you will notice a new Negative Keywords tab.

The benefits of this release from Google means, you can now save some time when going through your search terms to create a negative keyword list. Negative keywords are a very important optimisation, our Chelmsford PPC Agency have been using negative keyword lists since we launched. It is the best element of control one can have over their campaign and spend. As we have previously mentioned, you do not want to bid on keywords that bare no relevance to your business, service or, product. With this new change, previously you would apply negative keywords to each campaign or ad group. Now, these new changes allow you to find and apply these negatiove keywords just the once and then apply these to all campaigns.  Additionally, it also means that you have greater control when it comes to where you’d like your ads to place, it will prevent dangerous and inappropriate terms from showing your ads.

This is particurlay a huge leap for performance max campaigns which previously allowed for no control other then budget. You can now use these new lists and apply them to Perfromance Max Campaigns.

Performance Max Campaign Updates

Whilst we remain completely against Performance max and smart shopping, Google are starting to head in the right direction with their latest changes. As per Googles blog of the 23rd February 2023, they announced new features that should enable you to convert more with the use of performance max campaigns. Still not ideal and still not us. As a Witham PPC Agency you wont catch us using these automated methods, they are being pushed by Google to maximise your spend and by inferior PPC Agencies to lower their work load.

So what are the changes?

1.  Google has finally announced that experiments are coming, this new feature will allow you to test Performance Max vs Standard Shopping. This will in theory allow you to compare the results between the two by splitting your budget either 90/10 or 50/50 to see if it would work for you. The one thing we always say to our clients is, imagine you own a store selling plain white tops. and there is competitor selling plain white tops. You both use performance max, what happens now? You can not control your bids to get in front of your competition, you cant reduce your bids on less relevant terms and you cant bid different amounts based on devices. So still with these changes you can not bid aggressively you just have to deal with the place Google puts you....unless, you contact us for Essex PPC Management, Where you can be sure you will have a manual campaign with complete control.

2. Page Feeds - This allows for optimising results from your search inventory, and you will be able to create group URLs and use them for labels, allowing you to only show for particular products in a particular campaign or ad group, additionally, it means that you will be able to send traffic to a specific set of landing page URL’s on your site. i mean its news but not exciting or game changing!

Microsoft Advertising - The Expansion

Shoogle loves Microsoft Advertising. No its not the biggest or the best but its cheap and captures a certain generation that Google does not. With our PPC Agency we always push for Microsoft to be used as well as Google. Microsfot hold 23% of the market, this market share are usually of an older generation, more likely to convert and more likely using a Desktop and through our vast data collection we can see that although 92% of searches are done on mobile, The cost to get a conversion is much cheaper via Desktop. Or that might just be how great our Essex PPC Agency is? The latest news from Microsoft is that they are expanding their market reach to 34 new markets. These markerts are mainly focused on Afriaca but if your services or products are of international interest then this is great news. Africa as a continent is one of the fastest growing economies in the world and the opportunity to capture this market can not be sniffed at!

How will this help me? 

Easy, with Microsoft advertising expanding in to additional markets so can you. It will allow you to get additional growth and the cost of getting these conversions is likely to be a lot cheaper then Google as it has far fewer advertisers. So the opportunioty is there to grow your customer base and our PPC agency are here to help you exploiut these opportunites as much as possible.

Enhcnaced CPC and last-touch attribution

Finally, Microsoft advetising have introduced Enchnaced CPC. This feature has been avalible on Google for years and basically uses machine learning to optimise your bids at market time to try and capture as many conversions as possible. whilst reducing your spend to get to them conversions. This is much welcomed and something to really look at getting involved in. Get in touch with our Essex PPC Agency today and we can get talking about these chnages.

Manually Optimise Those Campaigns!

Automation relieves a lot of stress for ppc agenices that have taken on 100+ clients. As a general rule of thumb when signing up with a PPC agency that charges you a percentage of your ad spend, you will see they run optimisations 1-4 time per month thats it. Alot of these are automated such as Ad scheduing and device bid adjustments. That isnt how it should be and its not how we do things. With our Chelmsford PPC Agency we say NO to automation and make all of our optimisations manually using data we have gathered from Google Ads, Analytics and on store data. A lot of our clients tend to build their own campaigns initially, they then press enable and just leave it to do its thing. But this can really cost a business. Changes are happening every day when it comes to digital marketing, new competition, chnages in search terms and opportunites and more. All of this can have an effect on your campaigns. With new clients of our Witham PPC Agency and Chelmsford PPC agency we tend to monitor all accounts every day. Small optimisations will be made every 2-3 days with larger changes being made once a week, these chnages and optimisations include building negative keyword lists so you dont pay for irrelevant clicks, Reducing CPC on certian ad types and products that are underperforming. Keyword and IS research to understand and ensure all opportunites are being fully exploited and finally, customer, device, geographic and demographic optimisation are being made.

Stear Clear of Automated Bidding

One thing you must remember is that Google is a business just like yours. There goal is to maximise revenues and profits. The way in which they do this is by encourging you to spend as much money as possible. One of their key ways of doing this is by pushing automated bidding. Automated bidding automatically sets your bids on your ads based on their likelihood of getting clicked and achieving a sales conversion. The system can be customised for a specific sales goal or business objective, and saves hours of effort for business owners.But on the other hand you loose control. You may get more conversions or clicks but if your spending £1 on that click and the item your selling is on £2 then 50% of your profit is gone, This is why you have to be smart. Our Essex PPC Agency actually looks in to your store, discusses your profit margins to make these decisions.

As we mentioned above, it’s appealing to just ‘set and forget’, and PPC agenices will assume one size fits all and if something is working for one of their other clients you can bet they will try it on you. Thats not personal and, it should be every account should be managed on its own metrics. Our Chelmsford PPC Agency does just that!. Running automated ad campaigns unsupervised is unwise to say the least, and more then often costs the company more money then the return is profitable. AI (artifical intelligence) is how these Agenices run their scripts and how Google run their automated bidding methods. AI will never be smarter then a human with years of experience. Get in touch with the Essex PPC Agency today to find out more.

Remember Your Building A Brand

Wether you are a start-up or 20 years old, your brand is always being built. A focus often forgotten about when it comes to PPC agenices is customising your clients website experience. Its great to run ads that get you clicks, good impressions and get you high up Googles search results, but that means nothing if your website doesnt behave as it should and the consumer isnt converting. Imagine spending £100 on google and not getting a single order or lead as a result. Its then very detrimental. Although a Chelmsford PPC Agency, we cover surrounding areas such as Witham, Braintree, Colchester, Rivenhall, Kelvedon and much more. With regards to your brand and automation, Allowing Google to automatically position you in the Advertising department and choose your keywords and search terms can really hurt you. Search terms are automatically generated and around 35% of these bare no relevance. Imagine having a brand selling items relating to Christinaity. One of your search terms will be religion, that means another one of your search terms will be related to Hindu or Muslim. These are completely off-brand and will then allow the consumer to relate your business to soemthing you dont represent.

Over-messaging

Again, on the automated advertising front another thing to consider is the automated or dynamic text ads that Google creates. We find these to be very poor. It works by Google Bots crawling through your website to find captions, quotes and headings to build an advert. Google can sometimes get carried away with this and end up spamming your Text ad with repetative keywords or, irrelevant keywords this again poses the risk that you will be found for things irrelevant to your business and in-turn wasting your money on clicks that will never convert.

Our Final Advice: Never put your business and brand in to the hands you can not control.

The first way to avoid this is by contacting our Essex PPC Agency. The next step is taking control, Do not be tempted by a one-click solution. These are not built with you in mind, they are not going to save you money. Its your way of saying to Google heres my money spend it all and give me the best results you can...please. Instead you should be instruction our Chelmsford PPC Agency and saying this is my budget i dont want to pay more then xyz for a conversion, i only want relevant clicks etc. Now we may have been very critical on automation but it does play a role. With Google there are certain ad types that really do benefit from having some automation such as re-marketing Google will automtically add a re-marketing list for customers that have abandoned carts or been on the website but not converted yet. Using this automation with manual control can increase your conversions and revenue,

Thank you for reading this brief article. If you would like to discuss your PPC needs and get ready for growth please feel free to get in touch with our Essex PPC Agency.